In the ever-evolving world of web design, harnessing the power of AI has opened up new vistas of creativity and efficiency. Our journey in designing our web development business's webpage began with an ambitious vision and the innovative tool, MidJourney. We set out to craft a unique digital space that would not only reflect our brand’s ethos but also push the boundaries of conventional web aesthetics. This post explores how we navigated the challenges of integrating dynamic elements like 'techno leaves' and electronic circuits into our design, transforming abstract ideas into a cohesive and impactful user experience.
Building on this vision, we commenced the design process by employing the /imagine command in MidJourney, prompting it with a specific yet expansive task: "a web development business webpage, incorporating a header, landing page, blog, about us, and contact us sections, all against a techno leaves background." Our initial prompt intentionally lacked detailed specifications, allowing MidJourney the creative freedom to generate a simplistic yet insightful layout that featured a "techno leaves" background. Below is the initial output from Midjourney.
This preliminary result served as a valuable design guide, offering insights into potential layout configurations, section placements, appropriate text quantities, and optimal positions for images or other design details. This basic visualization essentially provided a tangible starting point, offering a glimpse of what our final webpage might resemble. Then after several iterations and explorations with MidJourney, we arrived at a webpage layout that resonated with us. Although the design aesthetics did not align perfectly with our initial vision, the layout captured the essence of what we were aiming for.
Keeping this webpage structure in mind, we fleshed out our design scheme in Figma. Yet, we wanted to add more intricate details through Midjourney. However, we sought to add a unique touch with MidJourney, imagining leaves intertwined with electronic circuits. We prompted MidJourney with a specific vision: “leaves with electronic circuits as ramifications, drawn with the ramifications extending beyond the leaf, set against a black background”. The resulting design is as follows:
Yet, we were still grappling with how to incorporate this unique design into our webpage. We decided to modify our approach slightly and tried a new prompt: “black background, electronic circuit lines, green leaves overlaying the lines, situated on the right side of the page”. The design MidJourney returned was compelling, starting to bring our conceptual ideas to life in a visually striking way. Here's what MidJourney produced:
We were particularly drawn to the initial design and chose it as our starting point. As we delved deeper into MidJourney, becoming more familiar with its capabilities, we gradually refined our prompts by adding more descriptive words and parameters.This approach eventually culminated in a design that suited our needs. To further enhance our options, we then created four different versions of this design, allowing us to explore various visual possibilities. Subsequently, with the help of Figma, we used these images as backgrounds to overlay the entire sketch. This step allowed us to effectively visualize how the design would integrate with our webpage.
The fourth design caught our attention because it presented a more illustrative, less realistic aesthetic compared to the others. Inspired by this artistic direction, we continued refining our prompts, incorporating our branding colors. This process resulted in these series of new designs, from which we selected the third one because it best captured the essence of our brand's vision. Following this selection, we proceeded to create the layout design for this chosen version.
Prompt:black background, electronic circuit lines, electronic, circuits, teal leaves above lines, green, at the right side of page, interconnected, ramification, hyper light drifter, purple, black background ar 2:3
With the layout design for our main page in place, the real challenge began as we aimed to recreate this design for the other two pages: the blog page and the contact page. Initially, we experimented with the same image by cutting and rotating it, but it wasn't quite right. Then, the release of MidJourney v5 introduced the perfect feature— the "expand" option. At first, we simply activated the expand feature to see the outcome, which turned out to be somewhat chaotic. To refine this, we adjusted our prompt to better direct the expansion, aiming for simplicity and to generate more circuit lines.
Prompt: black background, electronic circuit lines, simple
From the first four results using the expand option, we selected the second image as the background for our blog page. However, we were still uncertain if any of these images fully captured our vision for the contact page. To address this, we experimented further by using the zoom out option and then expanding to the left with a revised prompt. This approach yielded another set of four results, from which we chose the fourth version for the contact page background.
Prompt: black background, electronic circuit lines, hyper light drifter, purple, teal, simple, lines, easy, few, black
We had successfully selected our background images for the blog and contact pages, but realized that they didn't quite achieve the visual harmony with the main layout background that we had envisioned. To address this, we undertook a meticulous editing process. By enhancing the images with deeper purple tones and strategically placing additional leaves, we brought a richer, more unified aesthetic to the design. These final adjustments ensured that all backgrounds not only complemented each other but also resonated with our brand's theme. With these refined backgrounds in place, we were ready to finalize our web design. We seamlessly integrated these elements into the overall design, effectively bringing our vision for the blog and contact pages to life.
The process of creating our new webpage was both a challenge and a revelation. By intertwining the capabilities of MidJourney and Figma, we transformed initial concepts into detailed, engaging designs that truly represent our brand. The iterative nature of our approach, punctuated by constant refining and the application of new features like MidJourney's expand option, not only optimized our designs but also deepened our understanding of the potential of AI in creative processes. The best results are achieved with a skilled hand in image editing and a strong grasp of interface design tools like Figma, which were essential in bringing our visions to life.
The final designs for our main, blog, and contact pages are a testament to the synergy between technology and creativity, showcasing a webpage that is not just visually appealing but also deeply connected to our brand's identity. This project was a significant step forward in our ongoing journey to blend art and functionality, ensuring that every visitor's experience is both intuitive and inspiring. If you want to learn a little bit more about MidJourney and its capabilities, visit our detailed post on this groundbreaking tool “Navigating Midjourney: Insights and Tips for Artistic Innovation”.